Matt: Assorted Links

A few interesting reads or listens: The Next Thing You Smell Could Ruin Your Life, a deep dive into chemical sensitivity and toxicant-induced loss of tolerance, or TILT, by Lexi Pandell (WordPress!) at Wired. IRL Brain Rot and the Lure of the Labubu, by Kyle Chayka at New Yorker. Simon Willison’s Lethal Trifecta talk, on […]

My Ultimate Guide to Conversion Rate Optimization in WordPress

You might have plenty of traffic coming to your WordPress site, but is it actually converting? I often talk to business owners who face the same challenge: visitors keep arriving, but sales and sign-ups aren’t growing. I’ve run into that challenge myself and quickly learned that traffic is only half the battle. The real work […]

Matt: Maker Taker

My sister Charleen sent me this meme with the note “Someone needs to draw you in there with your arm up ” It’s a nice ode to the Dries essay on Maker/Taker problems. Well, thanks to the magic of AI, I asked the Nano Banana AI Studio to “make it so on the bottom one […]

Matt: Breaking Ribs

Chris Young, who is otherwise famous for being a co-author of the 2,438-page cookbook Modernist Cuisine or centrifuging steaks and drinking them, is one of the friends who, over the years, has told me I have to watch Breaking Bad, the TV show. When I was in Marrakech for a few weeks earlier this year, and it was a […]

Matt: Happy Birthday Anil

If my calendar is correct, one of the OG bloggers Anil Dash is turning 50 today! His blog, which I believe has been active since 1999, inspired me with how he effortlessly transitioned between his top-tier fandom of Prince and his thoughtful commentary on the nuances and second-order effects of what we were doing with blogging, micro-blogging, […]

I Tested 20 Fastest WordPress Themes and Found the Top 8

Here’s the ugly truth: a slow theme can kill your WordPress website before it even has a chance to grow. I found that out the hard way after choosing themes based on looks instead of speed. My sites were crawling, visitors were bouncing, and my hard work was going to waste. That’s when I realized […]